„We are not so different, are we?” A communication campaign under the Barrier-Free Service program
One of the elements of Santander Bank Polska’s social responsibility and customer care is to ensure equal access to all banking services to everyone. We want to give our customers with special needs consistent, positive experience regardless of the service channel. And what are their needs? What are the expectations of employees and customers? You will find answers to the questions in our new Barrier-Free Service video.
The people appearing in the ”We are not so different, are we?” video are persons with disabilities and our colleagues from the bank. The idea is to give the audience an insight into the needs and point of view of persons with disabilities and show how they function in social and private situations.
In this way we want to increase the awareness of our customers and the whole market and demonstrate our openness to persons with disabilities.
Since 2009, we have been continuously developing our Barrier-Free Service Program the goal of which is to ensure access of persons with disabilities to our bank’s products and services. Customers can contact us through our extensive branch network without any architectural barriers, remote services provided in the Polish Sign Language by Santander’s advisors or a network of talking ATMs for persons with visual impairments. We also conduct regular audits and increase the accessibility of Santander internet and Santander mobile. Our solutions are consulted with experts and foundations representing the target community. Our goal is to bank without barriers in accordance with our „Bank As You Want It” mission. More information about the Barrier-Free Service program can be found at the dedicated program website.
Worth adding is that since 2018 we have also been implementing the ”Differently Abled” the goal of which is to promote the development of inclusive work environment.
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