The pandemic has encouraged customers aged over 60 to be more active online, including remote banking. Nearly 32% of Santander Bank Polska customers from this age group bank remotely, but there is still a large portion of those who, for various reasons, do not use online or mobile banking. That’s why Santander Bank Polska empowers its older customers to use remote banking on their own and encourages them to participate in the #HelpSeniorLogIn program.
Customers aged 60+ are increasingly active in online banking. Over the last year, the number of Santander Bank Polska clients from this age group using Santander Internet and Santander Mobile banking platforms increased by 14%. Interestingly, the highest increase in logging into online channels can be observed in the 70-79 age group with as many as 20% customers more using e-banking compared to last year. And 83% of all customers belonging to that age group who log in to mobile or Internet banking actively perform financial transactions online. It is therefore worthwhile to support the digitization of clients, because once they get used to this solution, they gain independence and constant access to their finances without leaving home.