Last year Santander Bank Polska introduced many improvements to make remote services even easier and more accessible. Among other things, clients have the possibility to open a photo account, as well as a business account or children’s accounts without leaving home. The bank has also implemented open banking, so that customers can access accounts held with other banks in the online and mobile applications of the bank. A chatbot provides information on the bank’s website at www.santander.pl, and in branches customers can authorise transactions with smsCodes. The bank’s advisors are the first in Poland to use the newly introduced Salesforce tool, which improves service to corporate clients. The bank will continue to work on and introduce further projects to improve customer service satisfaction.
In the same survey, Account As I Want It and Santander Bank Polska’s credit card were awarded with the second place. Moreover, in the online vote for the best advertising spot, the first place was won by the commercial launched by Santander Bank Polska, promoting the convenience of the mobile application. Marcin Dorociński humorously raps about the daily struggle of social distancing and isolation that affected everyone. The actor plays several different roles, showing authentic lockdown experiences and the usefulness of Santander mobile application solutions. The campaign also highlighted the joint action of the bank and its customers, thanks to which more than PLN 5 million was donated to hospitals. These initiatives were additionally recognised by Internet users who awarded Santander Bank Polska the second place in the Socially Sensitive Bank category.
The „Golden Banker” ranking is co-organised by „Puls Biznesu” and Bankier.pl. The banks competing in the „Golden Bank – best multi-channel service quality” category, are surveyed by Kantar Polska and
Obserwatorium.biz and assessed in a mystery shopping process. The assessment covered both branch network and remote channels.